Saturday, October 13, 2012

Useful 3 Step Attraction Marketing Blueprint

By Bobbie Jamison


Lead with value-- Live with purpose. That's become my tagline. At first it was just 'lead with value', but as I began to learn and recognize precisely what attraction marketing is; and started asking myself "Why online marketing, why attraction marketing, why a home based company?" it turned into more. It's possible I'll explain "the more" some other day; but in this article I would like to quickly touch on an attraction marketing blueprint that I follow.

Determine Your Target Market

You need to determine who your target market is going to be. For instance, you could possibly target aggravated network marketers who are struggling to produce results in their main company, individuals trying to find a ready-to-go blogging platform, or those that have just entered the online marketing industry and require proper training.

Determine Their Pain or Hurt

OK, after you decide on your target market you need to find out exactly what their pain, hurt, or need is. Let's say the aggravated network marketer requires people to join his or her primary business. The individual wanting the blogging solution want's something that's already set-up and ready to go; and the first-time internet marketer requires some major training.

Provide the Remedy

After you have pin-pointed their pain or need, give a solution. The frustrated network marketer might require more leads. So you can offer a lead generation tool or system. The person looking for the blogging platform? Show them a blogging system that they can start blogging on in 5 minutes or less because it is already set-up and ready. You can give the new internet marketer with eBooks, webinars, or videos that cover steps to market online.

That's basically what attraction marketing is. Establish your target market, recognize their need, and provide a solution or answers.

Attraction marketing goes much deeper then these 3 attraction marketing blueprint steps presented here; but these give you a strong beginning point.




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