The 5 Worst Mistakes of QR Code Marketing
QR code marketing has definitely been hip for the last several years. And so, you 'd believe that marketers might have determined the way to use QR codes the right way by now. It's regrettable how far from accurate this is. Marketers need to step back and look at the big picture. It seems like we are often too close to the tree to even notice the forest, if that makes sense. Anyway, I'll get off my soapbox.
Here are five reasons why your QR code marketing is terrible:
It goes to your main site. Unless you're running an advertisement for pure brand awareness, it's rare when it makes sense to steer people to the main page of your site. As a customer, it's remarkably frustrating to go through the tiresome process of firing up your QR code reader only to be dropped on a main site that is only slightly relevant to the advertisement. Marketers have to take into consideration the entire user experience when utilizing QR code marketing.
Your site is not mobile optimized. Come on people, think about it. People scan QR codes with mobile devices. Ensure you're supplying them a complete customer journey.
It's horribly placed. Another blundered marketing approach that frequently boggles the minds of consumers-- QR code placement. Have you ever attempted to get out your phone and scan a QR code on a billboard on the side of a road? Oh yeah, you most likely would not be here to read this. Or how about almost breaking your fingers to grab your phone from your bag once that QR code is streaked during that 15 second TV spot?
It doesn't deliver value. Giving value to customers is marketing 101. Consider your marketing more of an approach uniquely help your audience and prospects rather than a means of promo-- remember this and your QR code marketing should stay out of difficulty. In other words, treat your clients and they'll return the favor.
It does not have a call to action. Just putting a QR code on your marketing materials does not shout, "scan me!" Advise people what the benefit will be. What is the value they'll be getting from scanning it? Make them an offer they can't refuse and the amount of scans you see will increase.
Consider yourself briefed. Spread the word. It is every marketers' obligation to use QR code marketing responsibly because too much misuse will leave us all with a marketing solution that consumers just do not respond to.
Here are five reasons why your QR code marketing is terrible:
It goes to your main site. Unless you're running an advertisement for pure brand awareness, it's rare when it makes sense to steer people to the main page of your site. As a customer, it's remarkably frustrating to go through the tiresome process of firing up your QR code reader only to be dropped on a main site that is only slightly relevant to the advertisement. Marketers have to take into consideration the entire user experience when utilizing QR code marketing.
Your site is not mobile optimized. Come on people, think about it. People scan QR codes with mobile devices. Ensure you're supplying them a complete customer journey.
It's horribly placed. Another blundered marketing approach that frequently boggles the minds of consumers-- QR code placement. Have you ever attempted to get out your phone and scan a QR code on a billboard on the side of a road? Oh yeah, you most likely would not be here to read this. Or how about almost breaking your fingers to grab your phone from your bag once that QR code is streaked during that 15 second TV spot?
It doesn't deliver value. Giving value to customers is marketing 101. Consider your marketing more of an approach uniquely help your audience and prospects rather than a means of promo-- remember this and your QR code marketing should stay out of difficulty. In other words, treat your clients and they'll return the favor.
It does not have a call to action. Just putting a QR code on your marketing materials does not shout, "scan me!" Advise people what the benefit will be. What is the value they'll be getting from scanning it? Make them an offer they can't refuse and the amount of scans you see will increase.
Consider yourself briefed. Spread the word. It is every marketers' obligation to use QR code marketing responsibly because too much misuse will leave us all with a marketing solution that consumers just do not respond to.
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